About us
Molimenti started in 2019 with a simple but powerful idea: to make professional hair care more accessible. Behind the brand is Elin Molimenti, one of Sweden's most experienced hairdressers, with over 15 years of experience and a burning commitment to helping people truly understand their hair.
At Molimenti you will find well-thought-out products for both hair care and styling. They are created to give clear results without being complicated. Good products should not only perform, they should be an experience to use. From how they feel in your hand to how they care for your hair and scalp, every detail matters.
You don't have to be an expert to make your hair feel amazing. Our products are developed with that in mind: so you can take care of your hair every day, with the same feeling as after a visit to the hairdresser.
About Elin Molimenti
Elin Molimenti – the hairdresser, educator and innovator behind Molimenti Hair
With over 15 years of experience as a hairdresser, Elin Molimenti has established a unique position within Swedish hair care. Her deep knowledge and passion for the profession has led to assignments as a jury member in the Swedish Beauty Awards , where she has judged the market's leading beauty and hair products. Elin Molimenti is also a PRO Ambassador for one of the world's largest hair care companies.
Elin also runs the popular Signature Hair training, an advanced concept that attracts hairdressers from all over the Nordics. As the former founder of one of Sweden's largest hair blogs and a well-known voice on social media, she has tested and reviewed thousands of hair products. Always with a focus on guiding both hairdressers and consumers to more conscious choices for their hair.
It is precisely in the combination of salon experience, technical expertise and dialogue with customers that the idea for Molimenti Hair was born. By identifying real needs in the hairdresser's chair, Elin develops salon-tested hair care products that provide visible, reliable results for different hair types.
Driven by a constant desire to share knowledge, Elin continues to inspire hairdressers and all hair lovers. Whether you meet her at a training, read her tips online or discover a Molimenti product, the basic idea is the same: give everyone the tools for stronger, healthier hair.
Our view on hair care
When your everyday routine makes a real difference
Hair care is not just about results. It is also an important moment for yourself. At Molimenti, we know that the path to healthy and shiny hair starts in your regular beauty routine with conscious choices and professional tools that suit everyone.
We believe it all starts with the right hairbrush. A gentle, well-balanced brush can do more than you think. It stimulates the scalp, distributes the hair's natural oils and reduces frizz. With the right tools, you can improve hair health, reduce wear and tear and build a stronger relationship with your hair, regardless of texture or length. You create a routine, a sense of control.
And that's exactly where our journey begins in the small, thoughtful steps that make a real difference over time.
Our future
We are building the future of hair care
Molimenti should be more than just a place where you buy our hair products. We want to be a supporting hand on your journey towards stronger and healthier hair. A place where you can find knowledge, inspiration and solutions that actually work.
Each product we develop is the result of careful craftsmanship, professional experience and close dialogue with our customers. They are designed to complement each other and make your hair care routine easier, more sustainable and more meaningful.
Moving forward, we want to continue to grow with you with more guides, more inspiration, and more products that make a real difference. And above all: an even stronger community for everyone who, just like us, really cares about their hair.
We are happy to be part of your hair journey.
