About Elin Molimenti

Elin Molimenti is the hairdresser and entrepreneur who has transformed her expertise into hair care in an exclusive form. Behind Molimenti Hair is a driving force with a passion for timeless hair health. With over 15 years of experience in the hairdressing chair, Elin has built up a unique knowledge of hair and hair care. She has been on the jury for the Swedish Beauty Awards , where she judged the market's most outstanding beauty products, and is today a PRO Ambassador for one of the world's largest hair care companies.

In addition to her salon work, she runs the Signature Hair training program, which attracts hairdressers from all over the Nordic region. Through the training, she spreads her craft and technique to the next generation of hairdressers. As the former founder of one of Sweden's largest hair blogs and a well-known voice on social media, Elin has tested and reviewed thousands of hair products. This has given her a feel for which products actually work and which ones just promise too much.

Molimenti Hair grew out of the desire to create hair tools and products that really make a difference. With the combination of experience in the hairdressing chair, technical expertise and constant dialogue with customers, Elin develops solutions that meet real needs. The vision is clear, to give everyone the opportunity to have stronger, healthier and shinier hair.

Why does hair get frizzy?

Frizzy hair is something almost everyone experiences at some point. Hair feels dry, frizzy, and difficult to control, especially in humid weather or after styling. There can be several reasons.

• Damaged hair: Bleaching, heat tools and chemical treatments make hair porous.
• Dry hair: When the hair lacks moisture, the cuticle of the hair shaft rises and small hairs stick out.
• Humid weather: Humidity causes dry hair to swell and create frizz.
• Wrong hairbrush: Plastic brushes with hard bristles pull on the hair and make frizz worse.
• Static electricity: Common in winter when the air is dry.

Common mistakes that make frizz worse!

Many people struggle unnecessarily because they use the wrong technique or the wrong tools. Here are the most common mistakes and how to avoid them.

Brushing your hair when it is completely wet
Wet hair is extra sensitive and breaks easily. Choosing the wrong hairbrush will make frizz worse.
Tip: Let your hair air dry for a while and use a gentle hairbrush. Your Hair Brush is perfect for slightly damp hair and easily detangles without tearing.

Rubbing your hair dry with a towel
Rubbing creates friction that raises the hair's cuticle layer and makes the hair dull and frizzy even before it has had time to dry.
Tip: Squeeze out the water gently with a soft towel. When your hair is ready to be brushed, you get the best results with the Your Hair Brush, which is gentle even on fragile lengths.

Skipping heat protection when styling
Heat styling your hair without heat protection breaks down the cuticle layer and makes it porous and frizzy.
Tip: Always use heat protection before styling. Combine with Your Hair Brush to detangle hair before blow-drying and protect both hair and scalp.

Choosing the wrong products
Products that are not suitable for your hair type, or budget options with too much silicone, will form a film around your hair. The result is short-term softness but in the long run, your hair will become dry and frizzy.
Tip: Choose products that provide proper nourishment and moisture. With the Molimenti brush , both the hair's own oils and the care from the products are distributed evenly throughout the hair.

Using plastic brushes
Plastic brushes are one of the most common causes of frizz and damaged hair . They are charged with static electricity, tear the hair with hard bristles and do not distribute the hair's natural oils. The result is drier lengths, more micro-damage and hair breakage, a major reason why hair does not grow longer.

Why should I choose the Molimenti hairbrush instead?

• Wooden handle: Helps reduce static electricity.
• Boar bristles: Distributes hair's natural oils and adds shine.
• Nylon spikes: Flexible spikes that detangle without tearing.
• The combination: Wood, boar bristles and nylon creates a hairbrush that builds the health of your hair instead of breaking it down.

The hairdresser's best tips for fighting frizz!

Brush your hair morning and night with Your Hair Brush. Doing so massages the scalp, increases blood circulation, and stimulates hair follicles. This can promote hair growth and help your hair grow stronger.

Always start at the ends and work your way up. This way you avoid pulling on your hair and reduce the risk of broken strands .

Use moisturizing products and supplement with a hair serum at the ends. Look for ingredients like hyaluronic acid, glycerin, aloe vera, or natural oils like argan and jojoba. They lock in moisture, smooth the cuticle , and help keep frizz at bay.

Protect your hair from heat and weather. Heat from blow dryers, straighteners and curling irons can make your hair porous, while the sun's UV rays dry it out, fade the color and damage the cuticle. Cold and wind can also make your hair drier. Always use heat protection when styling and preferably a serum with UV protection for extra protection in everyday life.

Clean your hairbrush regularly to ensure it always works optimally. A clean brush keeps your hair healthier and reduces the risk of old product residue and dust being brought back to the lengths.

Frequently asked questions about frizzy hair

Why does hair get frizzy after a shower?

• When hair is wet, the cuticle of the hair shaft swells and becomes extra sensitive.
• Rubbing with a towel or the wrong hairbrush raises the cuticle even more.
• Hair loses shine and frizz becomes immediately visible

That's why it's important to be careful after washing. With a gentle hairbrush like the Molimenti brush, you can detangle your hair without making the frizz worse.

Which hairbrush is best for frizz?

• Wood is naturally antistatic and soothes the hair
• Boar bristles distribute the hair's natural oils and smooth the cuticle
• Nylon spikes detangle without tearing

The best hair brush for frizz combines all of these properties. Your Hair Brush is designed to give just that effect: less frizz, more shine and healthier hair.

Can frizz disappear completely?

• Frizz occurs when the cuticle is open or the hair lacks moisture balance.
• With the right hair care products and the right hairbrush, the cuticle layer can be closed.
• Hair becomes soft, supple and shiny

With a moisturizing hair care routine and Molimenti's hairbrush, you can keep frizz away in your everyday life and get hair that feels more controlled and shiny.

Can a hairbrush promote hair growth and reduce frizz?

• Brushing morning and evening massages the scalp and increases blood circulation.
• The hair follicles are stimulated which can contribute to stronger hair growth
• Natural oils are distributed along the hair shaft, reducing frizz

It is not just a regular hairbrush against frizz but also a unique tool for healthier and stronger hair over time.

A solution for frizz-free hair

Frizz is not something you have to live with. With the right routines and the right brush, your hair can become soft, shiny and manageable. Your Hair Brush is designed to give you that solution. A hairbrush that nourishes your hair, strengthens your scalp and gives you control over frizz and highlights your hair's natural shine.

After just 7 days of regular use, you can expect your hair to feel calmer, more hydrated and easier to style. The cuticles lie smoother, frizz is reduced and shine becomes more visible with every brush stroke. Many also experience a healthier scalp and a stronger feeling in the lengths.

Start your journey to frizz-free hair today with the Molimenti brush . It is designed to deeply condition your hair and provide long-lasting results.