What our customers say:

“I have thick but brittle hair and usually lose a lot when brushing it but your brush?! The SICKEST I've ever tried! Didn't hurt even in wet hair, it just glided through. Doesn't catch anything!! QUEEN 😍”

– Verified customer

“I have tested the brush on dirty, freshly washed and clean hair – and I love it! Even my mother saw a difference: her hair became fluffy and soft. Looking forward to seeing the long-term effect too. Good job Elin! 👏❤️”

– Verified customer

“Wow… it must be the brush that made my hair so long! I lost a lot when I got pregnant, but now I have crazy long hair. So damn awesome, I have to buy another one! 😍”

– Verified customer

“My daughter usually screams when I brush her curly hair – but with your brush it took under 2 minutes, completely without tears! Her hair became smooth, shiny and didn’t tangle even after eating. MAGIC! Best brush we’ve tested.”

– Verified customer

“My hairdresser asked me after my haircut yesterday: 'Your hair, so healthy, what have you done to keep it so well-groomed?'... The only thing I've done is use your amazing hairbrush Elin <3.”

– Verified customer

“I brushed one half of my hair with my old brush and the other with this one – my boyfriend felt it and said: ‘Wooow how soft!’ Then he looked at the other side: ‘Did you even brush there?!’ What a difference!”

– Verified customer

“Guess what my husband gave me as a push present, an hour after I gave birth to our second child? Your hairbrush! He had heard me speak highly of it so he bought it. What a dream push present!”

– Verified customer

"Elin, I bought your brush last week. It took ONE brushing, ONE damn brushing, and I'm hooked. My hair usually looks like those trolls with different colors in their hair, but it's down to earth and looks well-groomed. BEST money invested this year, THANK YOU!"

- Verified customer

“I forgot your brush at home and was away for 4 days... I'll never make that mistake again, I can tell you! Top 5 worst days of my life having to borrow my mother-in-law's brush 😭🤣”

– Verified customer

“So Elin, your brush has given me new hair 😭🙏❤️ I am so incredibly grateful for this magical brush you created. My dry, frizzy hair that became kind of electric is now smooth, shiny and doesn't fly at all anymore. I am completely saved and will never brush my hair with any other brush 😍”

– Verified customer
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Hairbrushes

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Heating tools

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ABOUT US

Molimenti started in 2019 with a simple but powerful idea: to make professional hair care more accessible. Behind the brand is Elin Molimenti, one of Sweden's most experienced hairdressers, with over 15 years of experience and a burning commitment to helping people truly understand their hair.


At Molimenti you will find well-thought-out products for both hair care and styling. They are created to give clear results without being complicated. Good products should not only perform, they should be an experience to use. From how they feel in your hand to how they care for your hair and scalp, every detail matters.

You don't have to be an expert to make your hair feel amazing. Our products are developed with that in mind: so you can take care of your hair every day, with the same feeling as after a visit to the hairdresser.

FAQ – Your most frequently asked questions about our products

How to make your curls last? Not sure which brush is right for your hair? Here you will find the answers to the most common questions about our products, how to use them and how to get the most out of your styling.

  • Secure each section with our Your Steel Clips or Your Hair Rollers while your hair cools. This will help the curls "set." Sleep with a silk bonnet to preserve the style even longer.

  • Yes! For best results, your hair should be at least 10 cm long. The shorter and thinner your hair, the more volume you will get. Use Your Wave Wand close to your scalp and angle it vertically – it adds texture, volume and soft waves even in short hairstyles.

  • Yes! Your Curl Wand and Your Wave Wand are universal tools – they automatically adapt to the voltage of your electrical outlet. This means you can use them in any country without needing a travel adapter. Perfect for those who want to style their hair no matter where in the world you are.

  • Feel free to leave the ends outside the curling iron for a more relaxed look. Use Your Comb to define the waves or Your Hair Brush to soften and get a shinier finish. Lightly brush through or separate the waves with your fingers – done!

  • Yes! Curl first with Your Curl Wand, roll up with Your Hair Rollers while hair is warm and secure with Your Steel Clips. Maximizes durability.

  • The curling iron is 18 cm long, making it easy to style longer and thicker sections quickly. It saves time – especially if you have a lot of hair.

  • We recommend that your hair is at least 10 cm long for best results. The shorter the hair, the more volume you will get – rather than defined curls. The curling iron provides extra lift from the roots and creates big, natural curls in longer hair.

  • Blow dry with Your Round Brush and choose 44 mm for maximum volume. Shape the ends and let cool in Your Rollers. Feel free to use Your Curl Wand for big, natural curls before rolling up the hair for even better hold.